Hiii
This week, we should had a speaker in our class and to talk about that in our blog. But unfortunately, he couldn't come, so we had to do a case study in group.
In mine, we were three and we had to talk in answering to some questions about Zappos and its Social Media Campaigns. When we had finished, we had to present our case between everybody (I am still not very comfortable with presentations but I didn't have a lot of choice) and now, I'm here to talk about what this case brought me.
What did I learn after this case ?
First of all I didn't know zappos before this case. We have a similar website in France called Zalando (kind of similar name as well) so with Internet and the increase of the online shopping there is more and more website like that.
About it social media campaigns, we saw that they use several social medias but we talked more about facebook and the company use it. I think it's a very appropriate social media for Zappos, because we can say that their target customers are between 22 and 35, are at ease with Internet, and most of these people are in Facebook. So I learn more about the difference for a company between some people who like it page and the people who talk about it, which is going to have more influence on their friends. Indeed, it's current, it shows an investment about your friend so you will think "it should worth it" and easier go on the page. And to finish I learn some tricks that use Zappos to interact and win trusts with its customers or prospects on its page, like for example to publish a customer experience on their website to remind they have 365 days return.
So it was a nice case that help me to see in practice what some of the things that we have studied in "the social media bible" and classes of course since the beginning.
This week, we should had a speaker in our class and to talk about that in our blog. But unfortunately, he couldn't come, so we had to do a case study in group.
In mine, we were three and we had to talk in answering to some questions about Zappos and its Social Media Campaigns. When we had finished, we had to present our case between everybody (I am still not very comfortable with presentations but I didn't have a lot of choice) and now, I'm here to talk about what this case brought me.
What did I learn after this case ?
First of all I didn't know zappos before this case. We have a similar website in France called Zalando (kind of similar name as well) so with Internet and the increase of the online shopping there is more and more website like that.
About it social media campaigns, we saw that they use several social medias but we talked more about facebook and the company use it. I think it's a very appropriate social media for Zappos, because we can say that their target customers are between 22 and 35, are at ease with Internet, and most of these people are in Facebook. So I learn more about the difference for a company between some people who like it page and the people who talk about it, which is going to have more influence on their friends. Indeed, it's current, it shows an investment about your friend so you will think "it should worth it" and easier go on the page. And to finish I learn some tricks that use Zappos to interact and win trusts with its customers or prospects on its page, like for example to publish a customer experience on their website to remind they have 365 days return.
So it was a nice case that help me to see in practice what some of the things that we have studied in "the social media bible" and classes of course since the beginning.
I didn't know Zappos before this class, so I am glad to discover this web site thanks to your presentation.
ReplyDeleteThank you :)
ReplyDeleteI didnt like buy shoes online, but after I listen your presentation I wanna try to shop at Zappos.
ReplyDeleteAs your classmates, I'm glad you did this presentation because you made me discover a website on which it is not so "risky" to buy shoes thanks to te free return policy!
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