My personnal statistics

Hi everyone !
After we have seen about the ROI, this weekend is about our statistics in social media. I will talk about my blog and Twitter but not about Facebook, because I don't use my real account so it's not relevant.

My blog:

 

Pageviews all time history: 271

 

More about my audience:

- About my pageviews by countries, my blog is mostly visited by Americans (7), but also by one person from Germany, one by, Ireland, One by South Korea and one from Netherlands.

- To see my blog, my audience use two operating systems: Windows and Macintosh

- On these operating systems, the people who visit my blog use different borwsers:

Twitter:
Tweets: 11
Follows: 41
Followers: 22

How we can measure social media return on investment

Last week in class we talk about how much does SM costs and how measure the return on investment.

Indeed, even if there is not an "explicite"price in using social media for business, it still costs time, salary, equipment, technology, and opportunity cost.

So we have to measure the ROI to see if all these costs are not for nothing, to see our results and our effectiveness. We have to see the difference between the gain from investment less the cost of investment.
For that, we can use several information like eye balls (followers, repost, likes, retweets) sales values, retail store traffic, mentions etc. And we can also use some tools like click through rate, the search engine, analytics.

For example with our blog, there are several tools to see that with the audience, the traffic sources, the overview to know how many people have seen our blog, more about them, etc.

Vlog

Hi !

This is the link for my video on youtube:
http://www.youtube.com/watch?v=rwYDitM-86c&feature=youtu.be

Enjoy !

Twitter chat

Last wednesday for Halloween we didn't have class but we had to do a twitter chat.

I don't use Twitter, I just have an account because in one of my internship I had to follow golf players but that's it. So it was the first time I used the twitter chat and it was nice, but when we are many people it's hard to follow all the answers, especially when some people answer several minutes after and with the tweets of other people we follow.

So I think it's nice to answer to some tweets but not for a real chat, to have a real conversation with several people it's better to use Skype or even now Facebook, because it's easier to answer and to follow the conversation.