My personnal statistics

Hi everyone !
After we have seen about the ROI, this weekend is about our statistics in social media. I will talk about my blog and Twitter but not about Facebook, because I don't use my real account so it's not relevant.

My blog:

 

Pageviews all time history: 271

 

More about my audience:

- About my pageviews by countries, my blog is mostly visited by Americans (7), but also by one person from Germany, one by, Ireland, One by South Korea and one from Netherlands.

- To see my blog, my audience use two operating systems: Windows and Macintosh

- On these operating systems, the people who visit my blog use different borwsers:

Twitter:
Tweets: 11
Follows: 41
Followers: 22

How we can measure social media return on investment

Last week in class we talk about how much does SM costs and how measure the return on investment.

Indeed, even if there is not an "explicite"price in using social media for business, it still costs time, salary, equipment, technology, and opportunity cost.

So we have to measure the ROI to see if all these costs are not for nothing, to see our results and our effectiveness. We have to see the difference between the gain from investment less the cost of investment.
For that, we can use several information like eye balls (followers, repost, likes, retweets) sales values, retail store traffic, mentions etc. And we can also use some tools like click through rate, the search engine, analytics.

For example with our blog, there are several tools to see that with the audience, the traffic sources, the overview to know how many people have seen our blog, more about them, etc.

Vlog

Hi !

This is the link for my video on youtube:
http://www.youtube.com/watch?v=rwYDitM-86c&feature=youtu.be

Enjoy !

Twitter chat

Last wednesday for Halloween we didn't have class but we had to do a twitter chat.

I don't use Twitter, I just have an account because in one of my internship I had to follow golf players but that's it. So it was the first time I used the twitter chat and it was nice, but when we are many people it's hard to follow all the answers, especially when some people answer several minutes after and with the tweets of other people we follow.

So I think it's nice to answer to some tweets but not for a real chat, to have a real conversation with several people it's better to use Skype or even now Facebook, because it's easier to answer and to follow the conversation.

Case study : Social Media Campaigns Zappos.com

Hiii
This week, we should had a speaker in our class and to talk about that in our blog. But unfortunately, he couldn't come, so we had to do a case study in group.

In mine, we were three and we had to talk in answering to some questions about Zappos and its Social Media Campaigns. When we had finished, we had to present our case between everybody (I am still not very comfortable with presentations but I didn't have a lot of choice) and now, I'm here to talk about what this case brought me.

What did I learn after this case ?
First of all I didn't know zappos before this case. We have a similar website in France called Zalando (kind of similar name as well) so with Internet and the increase of the online shopping there is more and more website like that.
About it social media campaigns, we saw that they use several social medias but we talked more about facebook and the company use it. I think it's a very appropriate social media for Zappos, because we can say that their target customers are between 22 and 35, are at ease with Internet, and most of these people are in Facebook. So I learn more about the difference for a company between some people who like it page and the people who talk about it, which is going to have more influence on their friends. Indeed, it's current, it shows an investment about your friend so you will think "it should worth it" and easier go on the page. And to finish I learn some tricks that use Zappos to interact and win trusts with its customers or prospects on its page, like for example to publish a customer experience on their website to remind they have 365 days return.

So it was a nice case that help me to see in practice what some of the things that we have studied in "the social media bible" and classes of course since the beginning.

Twitter

Hi !

Our class today was about RSS and bookmarking, but also about Twitter. I 've already had an account but I used it just for one of my internship to follow some golf players. So I'm not very good in using this social media but I'm going to learn now.

So our homework for next week is to follow in Twitter 5 people or organizations and now I'm going to explain why I choose to follow them.

Media & Marketing:
This tweet is about Media agency, marketing, advertising and entertainment news from The Wall Street Journal. So follow it can help me to build my brand in being inform about the last news marketing strategies of the others companies on the market.

ABC news:
There is a lot of Twitters about news but I choose to follow ABC news because it's a very famous news deliver and I think it gives good information about everything, and it's very important to be updated about what is happen all around the world.

Apple, Redbull
I choose to follow some famous companies to see how they use the social medias and if I would like to build a brand I will choose companies in the same area as my brand to see what do the competition.

Idrac:
Finally, I choose to keep an eye on the twitters of my school in France like that I can see some teachers interviews, some news about the masters, etc.

Communities

Hello everyone !

So for this week we had to join two communities that we can legitimately benefit from joining. I choose to be an "expert" in to be a foreign student in UCR for one quarter mores specifically a french foreign student. So my two discussions are about travelling in California.

The first one was in TripAdvisor, a very famous community for travels. I Ask about a good and cheap hotel for 5 students in Los Angeles and I had several answers, in my discussion (13 replies) and in private messages (3 messages). I thank them and replies to some questions. Now I have some good Hotel for our trip in November!

The second one was in a less famous community, Frommers about the best and cheaper way to go from Union Station to Lax and I had 3 replies for know.

So it was a good experience and it will help me for my future travels to discover more about California !