Social Media Campaign

Hi!

 I will still answer to some questions (I will have some every weeks) so I take some time between two series to response and stop dreaming about the bitch where we were yesterday because today, is a work day (ok and a rest day because unfortunately, we can't move every day... Anyway!)
So :

Why it is important to market yourself?
I think it's very important to market ourself because we are a "product" in the work market so as a product we have to sell our qualifications, our personality, our network or our ideas. It is important to show our value and it can do a difference for our future, to give us a competitive advantage face to the others workers.
To do that, we can use the social media as we see in class because today a lot of companies "google" the people before hired them. So it's good to use different social media as linkedIn to show our good networks, the communities with relevant interventions in relations to our job, twitter etc.

How can you build your brand online?
To have brand recognition, you can build your brand online and use a very fast and cheap means: the social media. Indeed, you can do a page on Facebook like that all your friends can share it, a Twitter account, put a video on Youtube etc. All theese social networks can help you to share your logo and all the informations about your company and your products/services.

More about Social Media

Hi everyone! We are going to answer to two more questions today:

What do you think is Social Media?
 I think Social Media is a way of communication which use the technology and the interactions between the people. With Social Media, we can communicate very fast about whatever we want, so we can use it for personal and for professional reasons too. Indeed, it allows to communicate an information with less costs and we can choose a lot of way to do that with various social networks (facebook, blog, twitter etc).
But before using Social Media, we have to consider some limits.
Indeed, we have no control about what people can put on them and we have to be careful to mistakes when you publish something, because you can't take it back. Finally, there is some issues of security when you use Social Media.
So Social Media is a very good average for the quickly communication of various information but to use carefully.

Why are social Networks important in the marketing mix?
The marketing mix is composed about 4 parts:
Product, Price, Place, Promotion
With the place of social networks in the society today, it has an important place in the marketing mix in my opinion to make the promotion of a product, its price and its place if we want. Indeed, the social networks are part of Social Media and as we have seen before, it's a good way of communication for the company so a good way for the product's promotion.
And we can say too that with the interaction between people about subjects like bying a product, it can allow to answer directly to questions, or to win a good image by the good recommandations of people. But it can also have the opposite effect.

To be continued....

Introduction

Hi everyone and welcome to my blog in live from Riverside!

I'm Chloe, a french student (so please be indulgent with my english) and I'm going to study in UCR for one quarter. During theese three months, I will participate to 4 classes ( from the monday to the wednesday to have time to travel, meet some people, etc... so to enjoy too the student life!) : Marketing practice and principles, Introduction to international Business, International Marketing and of course, Social media Marketing. For the last one, we are doing (as you can see) a blog to help us during our class so here I am!

For our first post, we have to asnwer to some questions:
1) The reason I took this last course is because today, social media as marketing are every where, separatly but together as well. I've already studied a lot of Marketing in France and seen some companies using Social Media I and would like to learn more about it.
2) In this class, I hope to get out of a new vision about the Social Media more "professional" and to be able to use them effictively in my future in using good Marketing strategy for that. It's interesting as weel to see how companies try to join us, the little people, by this new way.
3) And about how I plan to apply what I learn from this class, it can of join us what I hope to get out of it. And I would like to do a Marketing Major when I will be back in France so this class can help me to know an other way of Marketing, which is a very large area.

I hope this post will help you to understand more about me, UCR and of course Social Media Marketing. Thanks !